SEMinR brings many advancements to creating and estimating structural equation models (SEM) using Partial Least Squares Path Modeling (PLS-PM):

- A
*natural*feeling,*domain-specific*language to build and estimate structural equation models in R - Uses
*variance-based PLS estimation*to model both*composite*and*common-factor*constructs *High-level functions*to quickly specify interactions and complicated structural models

SEMinR follows the latest best-practices in methodological literature:

- Automatically
*adjusts PLS estimates to ensure consistency (PLSc)*wherever common factors are involved - Ajusts for known biases in interaction terms in PLS models
- Continuously tested against leading PLSPM software to ensure parity of outcomes: SmartPLS (Ringle et al., 2015) and ADANCO (Henseler and Dijkstra, 2015), as well as other R packages such as semPLS (Monecke and Leisch, 2012) and matrixpls (Rönkkö, 2016)
*High performance, multi-core*bootstrapping function

The vignette for Seminr can be found in the seminr/inst/doc/ folder or by running the `vignette("SEMinR")`

command after installation.

Demo code for use of Seminr can be found in the seminr/demo/ folder or by running the `demo("seminr-contained")`

, `demo("seminr-ecsi")`

or `demo("seminr-interaction")`

commands after installation.

You can install SEMinR with:

Briefly, there are four steps to specifying and estimating a structural equation model using SEMinR:

1 Describe measurement model for each construct and its items:

```
# Distinguish and mix composite or reflective (common-factor) measurement models
measurements <- constructs(
composite("Image", multi_items("IMAG", 1:5), weights = mode_B),
composite("Expectation", multi_items("CUEX", 1:3), weights = mode_A),
reflective("Loyalty", multi_items("CUSL", 1:3))
)
```

2 Specify any interactions between constructs:

```
# Easily create orthogonalized or scaled interactions between constructs
intxns <- interactions(
interaction_ortho("Image", "Expectation")
)
```

3 Describe the structural model of causal relationships between constructs (and interactions):

```
# Quickly create multiple paths "from" and "to" sets of constructs
structure <- relationships(
paths(from = c("Image", "Expectation", "Image*Expectation"),
to = "Loyalty")
)
```

4 Put the above elements together to estimate and bootstrap the model:

```
# Dynamically compose SEM models from individual parts
pls_model <- estimate_pls(data = mobi, measurements, intxns, structure)
summary(pls_model)
# Use multi-core parallel processing to speed up bootstraps
boot_estimates <- bootstrap_model(pls_model, nboot = 1000, cores = 2)
summary(boot_estimates)
```

- Soumya Ray
- Nicholas Danks